UnderArmour is a retail apparel brand from Baltimore, USA.

The brand launch of UA in Singapore and Philippines was heavily reliant on content creators in the sports and athletics space. 

The strategy was to provide an insight into the lifestyle of a UA Athlete through routine videos, experiential brand launches, and a focus on the values of the UA Protect This House slogan.

Short and long form videos of UnderArmour athletes and content creators. Brand launch videos for both Singapore and Philippines.